Shop To It Inc. Product Listings delivers product specific, qualified Canadian sales leads directly to your online store through the Shoptoit Network. Help buyers find you by listing the products that you sell in Canada. Listing your products is easy to start and effortless to manage.
Shop To It Inc. product listings include flat rate, performance based billing with built in click accuracy, quality sales leads with exceptional online and in-store sales conversion, and product listings across the Shoptoit Network. For more information, please visit the sections below.
A product feed is a file that contains information about each of the products that you would like to list on the Shoptoit Network. This document includes simple step-by-step instructions for creating a Shoptoit.ca product feed.
There are two types of product feeds you can create: an XML feed or a Tab-Delimited (text) feed. For detailed insructions on each feed, click on them below.
If you are a small merchant and are completing your feed manually, you can send a sample of your file to feeds@shoptoit.ca for feedback from one of our team members. This will help ensure that your feed will work correctly with Shoptoit.ca.
Once your feed is complete, login to merchant services and click on the “My Products” button. Then click on the “Add a Product Feed” button to upload your newly created feed. You will be given four different options:
After adding your feed, the shoptoit.ca team will review it to ensure that its content is consistent with our program policies. Once your feed is approved, the implementation process is started and your products will be live on the Shoptoit Network within 24 hours.
If at anytime you want to add, change or delete products, please make the changes to your original product feed file and re-upload it into your account. These changes will go live within 24 hours.
You may also manually edit individual products through the “Product Wizard“, found within the ”My Products“ button in the merchant services interface.
Shoptoit.ca only charges the merchant when a visitor clicks the "see it" button and is sent to the merchants site. These click-thrus are referred to as sales leads or referrals and are billed on a cost per click-thru (CPC) rate. This form of advertising is referred to as "pay for performance". This is because merchants are only charged when they receive a qualified customer to their site. CPC pricing by product type is listed below.
Category |
CPC |
| Appliances | $0.20 |
| Automotive | |
| Automotive Accessories | $0.15 |
| All Other Automotive | $0.10 |
| Babies & Kids | |
| Baby Gear | $0.20 |
| Infant’s & Kids Rooms | $0.20 |
| All Other Babies & Kids | $0.10 |
| Books & Magazines | $0.10 |
| Clothing & Accessories | $0.20 |
| Computers & Software | |
| Ink, Toner & Toner Cartridges | $0.28 |
| All Other Computers & Software | $0.28 |
| DVD & Videos | $0.10 |
| Electronics | |
| Audio Accessories | $0.15 |
| Audio/Video Cables | $0.15 |
| Audio/Video Media | $0.15 |
| Batteries | $0.15 |
| Camcorder Accessories | $0.15 |
| Camera Accessories | $0.15 |
| Cell Phone Accessories | $0.15 |
| Clock Radios | $0.15 |
| Digital Cameras | $0.60 |
| Electronics Cases & Bags | $0.15 |
| Electronics Under $60 | $0.15 |
| Projector Accessories | $0.15 |
| Telephone Accessories | $0.15 |
| TV Antennas | $0.15 |
| Video Accessories | $0.15 |
| All other Electronics | $0.40 |
| Gifts, Flowers & Food | |
| Flowers & Plants | $0.30 |
| All Other Gifts, Flowers & Food | $0.15 |
| Health & Beauty | |
| Cosmetics | $0.30 |
| Hair Care | $0.30 |
| Perfume & Cologne | $0.35 |
| Skin Care Products | $0.30 |
| Vision Care | $0.30 |
| Vitamins & Nutrition | $0.30 |
| All Other Health & Beauty | $0.10 |
| Home & Garden | |
| Bedding | $0.30 |
| All Other Home & Garden | $0.20 |
| Jewelry & Watches | |
| Bracelets | $0.40 |
| Earrings | $0.40 |
| Necklaces | $0.40 |
| Rings | $0.40 |
| Watches | $0.40 |
| All Other Jewelry & Watches | $0.20 |
| Music | $0.10 |
| Musical Instruments | $0.20 |
| Office Supplies | |
| Office Furniture | $0.30 |
| All Other Office Supplies | $0.15 |
| Pet Supplies | $0.10 |
| Sports & Outdoors | |
| Fitness Equipment | $0.30 |
| All Other Sports & Outdoors | $0.15 |
| Toys & Games | $0.15 |
| Travel | $0.25 |
| Video Games | $0.15 |
| Other Products | $0.15 |
There are three different payment plans to accommodate your needs. Shoptoit.ca will communicate clearly with you when your account balance is approaching a zero balance.
Select the amount to be deposited to your account. The sales leads that you receive from shoptoit.ca will be charged against the deposit at the appropriate category specific CPC rate. Once your account balance reaches zero, your credit card will be automatically re-charged for the pre-determined deposit amount that you have chosen. Your listings will never be de-listed from shoptoit.ca.
Select an amount to deposit into your shoptoit.ca Account. The sales leads you receive will be charged against that deposit at the appropriate category specific CPC rate. Once your account balance reaches zero, your product listings will be automatically removed from the site. When you want to continue listing on shoptoit.ca you will need to re-select an amount and reauthorize your deposit amount and your credit card transaction.
Select the maximum (cap) amount that you would like to spend each month on sales leads form shoptoit.ca. That amount will be charged to your credit card and deposited onto your account. The sales leads that you receive will be deducted from your deposit at the appropriate category specific CPC rate. If your account reaches a zero balance before the end of the month your products will be de-listed until your account is refilled at the beginning of the next month. Your account will be refilled and your products will be re-listed.
Shoptoit.ca is Canada's Largest Shopping Search Engine. This comparison shopping site helps shoppers find, compare and buy products from merchants that serve the Canadian market. Shoptoit.ca is designed to give the Canadian shopper the best online shopping search experience while delivering the best ROI available to the participating merchants. It is an easy way to reach millions of shoppers at an immediate profit. Shoppers use shoptoit.ca's extensive product and store information (including product images and product specifications) to make smart decisions about their purchases. When a shopper finds a product of interest, he or she clicks directly to the merchant's website to make the purchase.
Traffic on shoptoit.ca varies according to shopping behaviour and the season. To find out more about the current traffic, please contact a Shoptoit.ca Category Manager.
90% of shopper's on shoptoit.ca are Canadian. Shoppers come from provinces and territories across the country to research and buy products.
It’s easy to become a merchant on shoptoit.ca! Simply create a Merchant Services Account and start adding products. Once your products are live on shoptoit.ca, they will appear in the millions of search results accessed by our active shoppers every day.
Product-based marketing on comparison shopping sites is considered one of the most effective ways for online merchants to connect with online shoppers. Listing with shoptoit.ca means you can easily and cost-effectively reach millions of active shoppers each month. Shoppers educate themselves about your products and your store before they visit your site, which means they are highly qualified and ready to buy - resulting in higher conversion rates for you. With the shoptoit.ca CTR Product Listing program you are buying sales leads, not impressions. You only pay when you get customers visiting your site. Shoptoit.ca enables you to promote products to active and qualified shoppers, which saves you time to focus on what you do best - product sales. It is very easy to manage and optimize your product listings on shoptoit.ca using the management tools available in your Merchant Services Account.
A wide range of merchants already list products on shoptoit.ca including Nationally recognized brands such as Sears, HBC and Best Buy and large and small local retailers across the country. These retailers have one thing in common, they are all looking for a way to effectively and efficiently reach online shoppers, and they have found success with shoptoit.ca. If there is a merchant you would like to see on shoptoit.ca, please suggest a store.
A shopper on shoptoit.ca who has completed the product selection process and clicks thru directly to the selected merchant’s website, is considered a sales lead or referral. This makes it easy for the shopper to purchase the product after they have conveniently narrowed down their search results. Shoptoit.ca delivers qualified shoppers to the merchants that list their products on the shoptoit.ca site. Merchants can track all of the qualified sales leads sent to their online store within the Reports tab in their Merchant Services Account.
Cost Per Click (CPC) is the amount that a merchant is charged for a sales lead to their site. It is called a “Cost Per Click” because a merchant only pays when a shopper clicks over to their site. On shoptoit.ca the CPC rate varies by category and sub-category. For a detailed list of CPC rates, please see the Rate Sheet.
It's easy to get your product listed on shoptoit.ca! Our Category Managers will help you every step of the way. Contact a Category Manager today to discuss the easiest way for you to get listed.
The "Featured Store" placement is a paid advertising opportunity within the product category search results pages on shoptoit.ca. For more information on featured store placement (logo target ads), please see the Display/Banner Ad information.
We have made this easy too! There are three different payment plans to accommodate your needs: Always On, Fixed Amount/Month or One Time Amount. You can also set daily limits so that you can easily manage your budget. Account deposits can be made by credit card or cheque into your shoptoit.ca Merchant Services Account. When a shopper clicks through to your product details page from the shoptoit.ca site, the CPC rate for that product category will be deducted from your account (and will be viewable in the Reports section of your Merchant Services Account).
Once you become a merchant on shoptoit.ca you will have access to your Merchant Services Account, where you will have many free management tools at your fingertips. You will be able to edit product information, add new products and delete old products, as well as, view your billing history, see traffic reports, set-up your payment information and make other adjustments to your account. Shoptoit.ca is constantly adding new tools to help our merchants manage their overall program more effectively.
Once you create an account, your products can be live within as little as an hour. You have complete control over how long it will take for your products to be live. Depending on how many products you have and your current online store configuration, the amount of time required to get your products listed on shoptoit.ca varies.
It costs absolutely nothing to list your products because shoptoit.ca does not charge set-up fees. With shoptoit.ca you pay for performance. Shoptoit.ca works on a PPC (Pay Per Click) model which means that you only pay when a qualified sales lead has been sent to your e-commerce store. The CPC rates vary by category.
The number of sales leads you get is dependent on the number of products you list, the popularity of the products you sell, and the quality of the graphics and descriptions. The number of sales leads vary by merchant and by season.
A low, minimum deposit of $100 is all that is needed to get your products live on shoptoit.ca. Your deposit is refundable and risk-free.
Your credit card is charged according to the Payment Option you would have chosen for the management of your Merchant Services Account on shoptoit.ca. For more information, please see the Payment Options.
No, there is no contract or term for listing with shoptoit.ca. As long as you have a balance remaining in your account and you have submitted products, we will continue to list your products.
Shoptoit.ca allows you to cancel at any time. However, we would love some feedback to find out if there are any improvements or changes we can make to benefit you and other merchants. Shoptoit.ca strives to provide a positive listing experience for all participating merchants.
We want to make it easy for you to contact us, please visit our Contact Us section and choose the method of contact that is most convenient for you. Our dedicated staff will answer your questions at the earliest possible time.
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