June 29, 2005, Calgary - 8.4 million times a month, Canadians visit one of the top ten US shopping search engines to conduct shopping searches. With this many Canadians leaving the country online every month to shop outside Canada¹, shoptoit.ca is launching www.shoptoit.ca on Canada Day 2005. Canadas first-ever shopping search engine is now on the web in beta with 300,000 products and 85 retailers including Indigo, Future Shop, Sears, and other top brands. shoptoit.ca goes live with its official launch on Canada Day. shoptoit.ca is the most recent creation of software developer and marketing company, Clickspace Interactive Inc. The company has already successfully incubated two software organizations (Repeat Seat and StrataHealth Solutions) and developed a leading E-commerce software program (DriveIt Online Marketing Software). shoptoit.ca is headed by seasoned entrepreneurs and business veterans Clark Johannson, Scott Sanderson and Brendan Duddridge. shoptoit.ca will employ the proven Pay-Per-Click revenue model used by traditional search engines like Google and Yahoo. Retailers are charged a referral fee when consumers click to view the products on their sites. Click through charges vary based on the profitability and popularity of the product category. Search engine advertising is showing no signs of slowing down. In April of this year, Google reported record revenues of $1.256 billion for the quarter ending March 31st, 2005. This represents a 22% increase over the fourth quarter of 2004 and a 93% year-over-year increase. shoptoit.ca is forecasting revenues of $15 million by its third year of operation. This forecast is based on attracting 36% of the Canadian shopping search engine traffic and 0.3% of all Canadian search traffic. 36% of the market translates into 56 million unique visitors to the shoptoit.ca website. With this many visitors, the site will generate $15,775,960 by 2007. shoptoit.ca is as easy to use as Google or Yahoo. The difference is shoptoit.ca generates a list of products exclusively from Canadian retailers. The Feature Filter on the shoptoit.ca search engine allows a user to narrow down product searches based on one feature. Product results can be sorted based on the closest retail store, best deals, or most popular. The Comparison Clipboard allows for a side-by-side comparison of multiple products, highlighting the differences in products. Canada's first-ever comparison shopping search engine, www.shoptoit.ca will create a level online market, consolidating and representing Canadian merchant partners from cottage industry operations to multinational chains. The direct sales force at Shop To It will help these merchants to increase visibility and generate more qualified referrals, producing a higher return on investment on a pay for performance based pricing system. More importantly, the added convenience and ease of an uncluttered experience helps to turn online shoppers into online buyers. ¹Source: The Top 10 US Shopping Search Engines attract more than 90 million shopping sessions per month, 8.4 million of them are from Canada, Comscore April 2005. shoptoit.ca shoptoit.ca is Canada's first-ever shopping search engine. The company was created in 2004 to meet the need of an underserved Canadian market and to bring a streamlined online shopping experience across the country. Based in Calgary, Alberta, Shop To It was created by seasoned entrepreneurs and business veterans Clark Johannson, Scott Sanderson and Brendan Duddridge under their software development and marketing business Clickspace Interactive Inc. The company has already successfully incubated two software organizations (Repeat Seat and StrataHealth Solutions) and developed a leading E-commerce software application package (DriveIt Online Marketing Software). For more information, contact: dHz Media Scott Henderson 1.403.921.2001 scott.henderson@dhzmedia.ca
Find A Wish List
