Canada’s First Ever Shopping Search Engine Signs 55 Retailers in First Two Months
Sept. 13, 2005, Calgary – Shoptoit.ca today announced that it has signed search engine advertising contracts with 55 Retailers since launching Canada’s only shopping search engine on July 1st 2005. shoptoit.ca now offers consumers access to over 212,000 products and 125 Canada retailers – all of whom deliver goods from Canada to Canadians. shoptoit.ca was created for Canadian consumers frustrated with online shopping due to excessive shipping costs, and tariff and duty complications from retailers outside Canada.
Recent retailers signed include: Sony Canada, SportMart, The Bay, La Senza, Mountain Equipment Co-Op, Apple Canada, Sears Canada, and Lush. Consumers who visit www.shoptoit.ca are able to conduct searches while comparing products and product specifications from all 125 retailers.
Shoptoit.ca employs a proven pay-per-click revenue model used by traditional search engines like Google and Yahoo. Retailers list products and product specifications on shoptoit.ca’s site and when web visitors are ready to buy they click through to the ‘buy now’ area of the retailer’s website. shoptoit.ca delivers qualified sales leads right to a retailer’s online cashier. A referral fee is charged only when consumers click through to view products on the retailers’ websites. Click through charges vary based on the profitability and popularity of the product category.
"The quick acceptance from online retailers validates shoptoit.ca’s business model," says Clark Johannson, president and CEO, shoptoit.ca, "For many retailers, listing with shoptoit.ca is a no-brainer as we produce a higher return on investment with a pay for performance based pricing system."
Shoptoit.ca currently has signed 125 retailers, including Sears, Indigo, and Toys R Us. Its technology provides unique tracking features that allow detailed evaluation of product sales for retailers.
Shoptoit.ca generates product lists exclusively from Canadian retailers. Its ‘Feature Filter’ allows a user to narrow down product searches based on one feature and its ‘Comparison Clipboard’ permits side-by-side comparisons of multiple products, highlighting product differences. Product results can be sorted based on the closest retail store, best deals, or most popular. shoptoit.ca’s added convenience and ease creates an uncluttered experience that turns online shoppers into online buyers.
More and more retailers are relying on search advertising to increase sales. According to a June 2005 Merrill Lynch report on online advertising, search advertising will generate about $5.6 billion this year and then more than double to $12.3 billion by 2009.
Shoptoit.ca is Canada's first-ever shopping search engine. The company was created in 2004 to meet the need of an underserved Canadian market and to bring a streamlined online shopping experience across the country. Based in Calgary, Alberta, Shop To It was created by seasoned entrepreneurs and business veterans Clark Johannson, Scott Sanderson and Brendan Duddridge under their software development and marketing business Clickspace Interactive Inc. The company has already successfully incubated two software organizations (Repeat Seat and StrataHealth Solutions) and developed a leading E-commerce software application package (DriveIt Online Marketing Software).
For more information, contact:
dHz Media
Scott Henderson
++1.403.921.2001
scott.henderson@dhzmedia.ca
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